Google Ads Audit

Delivering detailed & thorough google ads audits since 2019

Google Ads Audit From Carson Pavia

Are your Google Ads underperforming or not delivering the best results? A Google Ads audit can help you optimize your budget and improve performance. Whether you’re a business owner or marketer, my Google Ads audit will help you to:

get expert opinion on how your ads are performing
allocate budgets to the right campaigns and ads
increase sales or leads for less advertising spend
launch better performing ads and keywords
gain insights that you can implement or work with me

I’m Carson Pavia, a Google Ads expert with 5+ years of experience and over $7 million in ad spend managed for small to medium-sized businesses worldwide.

Google Ads Case Studies

Tired of wasted marketing budget on poor campaigns? Work with me as your trusted Google Ads freelancer, and you can turn things around. Check out my past Google Ads projects.

Alora Dentistry

Results Generated: Over 40 qualified leads in their first month.

King Palm

Results Generated: 16X ROAS and 7 figures in sales revenue

Great Lakes Engineering

Results Generated: 122 leads with 25% conversion rate within 2 months

Google Ads Audit Process

1. Campaigns

The Google Ads audit includes a full analysis of your campaigns across all types—Search, Display, Shopping, Video—and provides actionable recommendations for improvement.

2. Bid Strategies

I’ll analyze your bid strategies to ensure they align with your goals, like impressions, clicks, and conversions. I’ll advise if adjustments are needed to improve performance.

2. Keywords

Keywords are key in Search campaigns. The audit will identify if you’re using the right ones, highlight underperformers, and suggest more targeted keywords if needed.

4. Text Ads

Your text ads (responsive search ads) are what customers see on Google. The audit will assess their placement and quality, with recommendations for improvement.

5. Search Queries

Search queries are controlled by your keyword match types. I’ll review the search terms report to ensure alignment and block irrelevant queries.

5. Conversions

Conversions are key actions on your website (purchase, sign-up, call, etc.). I’ll review your setup and provide recommendations to improve them.

Google Ads Certifications

For over 5 years I’ve worked with many businesses providing Google Ads audit, setup, management, and strategy services. Below are some of my certifications.

Search Certification

Display Certification

Video Certification

Who I Work With

With extensive experience across industries like real estate, construction, law, and eCommerce, I’ve helped numerous SMBs in Canada and the USA. You can rely on me to maximize your Google Ads campaign’s success.

Google Ads Audit FAQs

What Do You Charge?

Because every small to medium-sized business that I work with is different, what I charge also differs based on the requirements. So, I need to first carry out a review and research and then I send you a proposal and quote. Contact me for a proposal.

How will I get the Audit?

I’ll send you a document with all my findings and how you can implement them in your campaigns.

Can you implement your findings?

Yes I’d be happy to do that and I’ll send you a proposal and quote to implement my Google Ads audit findings.

What is your process?

I have a Process page where you can find out more about how I work. As you’ll see there, I always carry out an initial review or assessment and then we can proceed to the next stage.

Do you charge to carry out a review?

I don’t charge to carry out a review. However, if you would like an in-depth audit I charge a fee depending on your exact requirements.

What advertising budget should I set in my campaigns?

Most advertisers start with small budgets and that’s fine. You can then increase it as performance improves. I’ll also carry out some keyword research and let you know my thoughts about what budget to set.

Do you work with small budgets?

Yes I do work with small budgets and many advertisers that come to me initially have small budgets and almost always increase as performance improves.

Do you have a reasonable amount of available time?

I’m always available to consider a new Google Ads project, however I need to do a review first to let you know how or if I can help.

How quickly can you set up my campaign?

I’ll need between 3-4 working days to set up your campaign. But at times it can take a bit longer or shorter.

Do you have experience in my industry?

I’ve worked with a wide range of businesses in different sectors and industries. This include both B2B and B2C sectors for industries such as technology, SaaS, services, real estate, health, legal, construction and much more.

Do you offer a one-off service?

Yes, I do offer one-off audit, setup, management and monitoring services. However, for best results it’s important for us to work together for at least three months improving your campaigns.

Do you offer a white label service?

Yes, I do. I’ve worked with many digital agencies over the years offering my Google Ads advertising services. And I’m happy to sign an NDA or contract if required. Contact me to discuss further.

Do you offer training?

I’ve trained many businesses and individuals over the years in the United States, Canada, United Kingdom, Australia and around the world. I’m able to offer you one-to-one training and group training and I provide training via Zoom or Google Meet.

Let's Talk

Ready to discuss your campaigns? Contact me for a Google Ads audit and I’ll create a proposal and quote to help you run effective ads.